Privacy policy

Last updated: April 1, 2026

OlyPetCare ("we", "us", or "our") operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you with a curated shopping experience and our specialized Smart SOS Pet Recovery services (the "Services").
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from olypetcare.com (the "Site") or activate an OlyPetCare Smart SOS Tag.

1. Personal Information We Collect
We collect personal information directly from you, automatically through your interaction with our Site, and from third parties. The specific categories of information include:

  • Contact Details: Name, shipping address, billing address, phone number, and email address.
  • Financial Information: Payment card details and transaction confirmations processed through our secure payment gateways.
  • Order History: Items viewed, cart activity, and past purchases.
  • Smart SOS Profile Data: When you activate a Smart Tag, we collect data about your pet (name, breed, allergies, medical conditions) and your emergency contact details (phone numbers, secondary contacts).
  • Device & Usage Information: IP address, browser type, device identifiers, and how you navigate our Site (collected via cookies and pixels).


2. How We Use Your Personal Information
We use your information to provide the Services, fulfill our contract with you, and pursue our legitimate business interests:

  • Order Fulfillment: To process payments, arrange shipping, and provide invoices.
  • Smart SOS Service: To display your pet’s emergency profile to any third party who scans the QR code on your physical OlyPetCare tag, facilitating the safe return of your pet.
  • Customer Support: To respond to your inquiries and maintain our business relationship.
  • Marketing: To send promotional communications (if you have opted in) about new products or safety guides and commercial information from third-party partners.
  • Security & Fraud Prevention: To detect and prevent fraudulent transactions or malicious activity.


3. Disclosure of Personal Information
We share your information with trusted service providers to help us operate our business:

  • Shopify: Our e-commerce platform host.
  • Hosting service: Our database and hosting provider where your Pet’s SOS Profile data is stored to ensure 24/7 availability of the rescue service.
  • Shipping Partners: To deliver physical tags to your address.
  • Analytics & Advertising Partners: To improve our Site and show you relevant OlyPetCare advertisements.
  • Legal Compliance: When required by law or to respond to valid legal processes.

    4. Smart SOS Location Data
    Our Smart SOS service may request access to the GPS location of the device scanning the tag.
  • Note: Location data is only shared with the pet owner if the person scanning the tag explicitly grants permission via their browser. OlyPetCare does not track your pet’s location in real-time; we only provide a "last scanned" location point when authorized by the rescuer.


5. International Data Transfers
nformation you submit to the Services may be transmitted to and stored in countries other than where you reside (including the US and Canada via Shopify). For EEA/UK residents, we rely on recognized transfer mechanisms such as Standard Contractual Clauses (SCCs).

6. Your Rights and Choices (GDPR)
Depending on your location, you have the following rights:

  • Access/Know: Request a copy of the data we hold about you.
  • Deletion: Request that we delete your personal or pet profile data.
  • Correction: Update inaccurate information.
  • Withdrawal of Consent: Opt-out of marketing at any time. To exercise these rights, please contact us at marketing@olypetcare.com


7. Data Retention
We retain your personal information for as long as necessary to provide the Services (e.g., maintaining your SOS profile) or as required for legal and accounting purposes.

8. Security
We implement industry-standard security measures. However, no method of transmission over the Internet is 100% secure.
You are responsible for keeping your account credentials safe.

9. Contact
If you have questions about this policy or our privacy practices, please contact us: Email: marketing@olypetcare.com Address: Majoie Srl, C.ne Appia 37, 01187 Roma, Italy